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Milton Keynes, 8th January 2013 - ŠKODA retailers have done it again, ending 2012 with a record total for new car registrations in the UK. It’s the fourth year in a row ŠKODA has beaten its previous best and the new benchmark is 53,602 – up 19% from 45,061 in 2011.

Pushing through the magic 50,000 barrier in the UK for the first time in its history has given ŠKODA a record market share of 2.6%. Last year that figure stood at 2.3%.

Every vehicle in ŠKODA’s seven-car model range played its part in the success. Highlights included the launch of Rapid in November and the arrival of the award-winning ŠKODA Citigo, which contributed more than 4,000 sales since it hit showrooms in June.

Demand for the Fabia and Roomster continued to be strong, with sales of 16,630 (+10%) and 2,736 (+43%) respectively. Sales of Octavia remained strong with 16,892 cars finding homes. Both Hatch and Estate variants of the Superb continued to perform well, each ending 2012 with higher totals than 2011; 2,662 (+39%) and 3,050 (+21%) respectively.

Since its launch in 2009 the highly acclaimed Yeti has continued to go from strength to strength. Registrations in 2012 were up 26% on 2011 (7,334 cars).

ŠKODA UK is also celebrating a record year in the fleet sector, with registrations of 23,524, up from 21,899 in 2011 (+7.4%) and a record market share of 2.3%.

Official sales of ŠKODA replacement parts and accessories exceeded £39 million in 2012; another record total.

Achievements in customer care were equally impressive, as ŠKODA continued to deliver outstanding results in the JD Power and Auto Express Driver Power surveys. The brand also received 19 independent awards.

The Czech manufacturer continued its dominance in motorsport with ŠKODA winning the manufacturers’ championship in the 2012 Intercontinental Rally Challenge (IRC) series and ŠKODA UK Motorsport’s Andreas Mikkelsen becoming the first driver to successfully defend his Intercontinental Rally Challenge title.

Alasdair Stewart, Brand Director for ŠKODA UK, commented: “Last year was packed with lots of success for the UK and we’re thrilled to be celebrating our performance as well. Sales of more than 50,000 cars is testament to the hard work of our excellent retailers and everyone associated with the brand. ŠKODA continues to go from strength to strength and demand for our products is at a record high.”

He continued: “Customers recognise ŠKODA as a brand that delivers great quality cars and exceptional value for money. With the arrival of the all-new third generation ŠKODA Octavia just around the corner, we’re confident that 2013 will bring even greater success.”

Mladá Boleslav, 3 January 2013 – The ŠKODA Fabia and Roomster models will now carry the new ŠKODA vehicle logo and, for the first time, the ŠKODA lettering. The brand name and the respective model name will appear on the vehicle rear and additional designations such as TSI or TDI will now appear in a new typeface.

In keeping with its corporate design as revised in 2011, Czech carmaker ŠKODA is successively changing existing model lines over to its new logo. The first model to feature the revised logo was the ŠKODA Citigo. The new ŠKODA Rapid compact hatch, introduced in autumn of 2012, also bears the new logo. Fabia and Roomster will now become the third and fourth ŠKODA models to receive the new logo, the ŠKODA lettering at the rear and the model designation in a the new typeface.

The logo appears in several locations both on the outside and inside of the cars: on the bonnet, at the rear, on the centre cover of the wheels and/or on the wheel trims, on the steering wheel, the engine cover and on the vehicle key.

Another optical enhancement on the ŠKODA Fabia and ŠKODA Roomster is the new typeface for the model designation on the boot cover. Engine and additional designations such as TSI, TDI, GreenLine II or vRS will also adopt the new typeface. In addition, the Fabia and the Roomster will now carry the ŠKODA lettering at the rear, a first for these models.

Compared to the existing logo, the new winged arrow in chrome and black appears significantly fresher and more modern. The winged arrow is precisely contoured and stands out in chrome on a black-matte background framed by a fine chrome line. The current laurel wreath and integrated ŠKODA lettering will no longer be included in the new logo.

ŠKODA’s comprehensive revision of its corporate design underscores the brand’s entry into a new growth phase. By the year 2018, ŠKODA aims to raise its worldwide sales to at least 1.5 million per year. The brand’s new look has a modern, precise and fresh appearance and clearly reflects SKODA’s new strength. The new corporate design was first presented to the public at the 2011 Geneva Auto Salon.

Article source: www.skoda.co.uk